Enhanced with BOOST tech and engineered with Primeknit to fit like a second skin, the YEEZYBOOST 350 lands June 27th worldwide.
adidas combines performance cushioning, lightweight knit fabric, and advanced high visibility technology in the adizero Prime Boost, the newest evolution of adidas’ premium running shoe. The running development team weaves reflective thread through the upper of the shoe with its proprietary Primeknit digital knitting process to provide an offering that is hi vis black and white, a category often dominated by neon colored fabrics.
The adizero Prime Boost represents the pinnacle of adidas reflective technology, woven into a silhouette that is as fashionable as it is functional. The adizero Prime Boost sole has been worn by the winners of 17 major marathons. Created for athletes of all abilities, adidas BOOST foam cushioning provides consistent energy return mile after mile, making every run feel like the first. The Primeknit upper is carefully engineered to provide a precision fit for a secure, comfortable run.
adidas chooses to offer this limited edition of the adizero Prime Boost at its Consortium level of distribution, the brand’s highest tier of global retail partners.
The adizero Prime Boost will launch globally on December 19, 2014.
Images by HYPEBEAST
The adidas +o– collection is a capsule of technical garments for life in the city. The products are developed function-first, with urban exploration as its key motivation.
In cold conditions, the high-cut winter run +o– Rocket Boost HC boot remains warm and strong with an insulated Climaheat interior, energy-returning boost midsole, a rugged outsole grip and a shielding upper.
The +o– Rocket Boost HC will launch on October 24th at No74 Berlin, No42 Paris and select adidas boutiques.
Check out the new Primeknit Pure BOOST making its debut in the Consortium collection for FW14. This sleek sneaker combines staples of adidas style and design with cutting edge running technology to create a sneaker that’s as suited for being racy as it is for racing.
For this Consortium edition of the Primeknit Pure BOOST, the 3-Stripes brand releases two colourways in an edit that offers understated elegance. Firstly, an all black upper, white tooling and heel tab, along with speckled laces, culminates in a shoe that is contemporary by nature. A second colourway of grey, white and red is inspired by one of adidas’ most loved archive runners, the ZX 500.
Available on September 6th at No74 and other Consortium retailers worldwide.
12.00pm – 8.00pm
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