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adidas Consortium x A Kind of Guise: The New York Pack

Friday, 23.10.2015 | posted in All, Products | no comments

A Kind of Guise (AKOG) is a mens and womenswear label founded in 2009 in Munich, Germany. The independent brand has steadily built a solid and highly acknowledged reputation for its simplistic and sophisticated design aesthetic. From day one the brand’s credo has been to stay authentic to its German roots by utilizing only domestic manufacturing for the entire production process. AKOG goes to great lengths sourcing premium materials to uphold their high quality standards.

For their first project within the adidas Consortium series, AKOG chose to work with the popular 1980s runner “New York”. This model counts as one of the most innovative performance shoes of its time. It introduced the now iconic Dellinger Webbing to enhance the outsole’s cushioning properties and featured the Ghillie speed lacing system. For their execution, AKOG suggested an update to the latter element by extending the three stripes and fusing them with the D-ring eyelets. Besides this technical detail, materials play the key role in the collaboration. Both upper and tongue are produced in AKOG’s popular, German-made, waffle piqué that is equally functional as it is visually striking. As a playful allusion to its home-country’s fondness for the oak tree – often used as symbol for loyalty and stability – AKOG created a pattern of oak leaves and acorns to be found on the insole and embossing on the leather heel tab. AKOG have stuck to one main color for both versions of their New York which is either dark navy or off white. As the only contrast, oak-colored leather was picked for the shoes’ leather lining.

The first adidas New York were produced in Germany, thus it only made sense to use the company’s local manufacturing facility for this project, as well. Complementing the release, AKOG have included a waffle piqué coach jacket and lambswool sweater with the collaboration’s oak leave pattern in matching colors, also made in Germany.

With the adidas New York, AKOG picked a popular style from the 1980s and reinterpreted it with their unique aesthetic. The very same approach was taken for the production of the accompanying look-book. The resulting photos are a tongue-in-cheek reference to the over-styled, happy-go-lucky motifs of a perfect life found in mail-order catalogues and advertising campaigns from a time when models were actually allowed to laugh and pets not considered out of place for being too cute or cheesy.

On October 31st the adidas Consortium × A Kind of Guise New York will be released at A Kind of Guise’s stores in Munich and Berlin, No.42 Paris, No.74 Berlin and selected Consortium retailers.

RRP New York: 220 €
RRP Oak Leaf Crew Knit: 275 €
RRP Waffle Coach Jacket: 395 €

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Tags: A Kind Of Guise, adidas, Berlin, Munich, New York

No74 in collab. w/ Terranova, Stereo MC’s & Kompakt presented the launch of ‘connected’

Thursday, 22.10.2015 | no comments

Yesterday as the sun went down the beats came up at No74 as we celebrated the launch of ‘connected’ – a new label for electronic soul music started by Berlin local Terranova and London’s emphasis Stereo MC’s.

To mark the occasion the limited edition package ‘connected 001’ was created in a run of 100, and contains a sweatshirt bearing the label’s logo and lettering designed by renowned Berlin-based artist Carsten Fock.
This limited edition package comes with a USB stick with an exclusive Terranova Dubversion of ‘connected’ by the Stereo MC’s and a 60 minute DJ mix.

Both Terranova and Stereo MC’s were present and gave the evening the kind of cool atmosphere only they can provide while setting the mood at the decks. Berlin came out and ate it up, it was another night of fun with friends and family as these electronic music legends laid it out like the masters they are.

As the beats warmed up the night everyone kept things cool with cold drinks provided by San Miguel.

Be sure to pick up your ‘connected 001’ package today while supplies last.

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Tags: Berlin, connected, label, no74, StereoMCs, Terranova

adidas Consortium Equipment Racing 93 x OVERKILL

Friday, 16.10.2015 | posted in All | no comments

Berlin based retailer OVERKILL opened its doors in the lively district of Kreuzberg in 2003. The shop stocks one of the biggest selections of sneakers and Graffiti-related merchandise. As a highly avid supporter of sneaker culture the shop has gained a formidable reputation reaching far beyond Berlin’s city limits and across Germany’s borders.

OVERKILL has a long-standing history and very special relationship with the adidas Equipment. Back in 2010 the shop hosted an exhibition in celebration of the Equipment Support Runner’s 20th anniversary. The first re-issue, as well as many of the subsequent editions, turned out to be especially popular among OVERKILL’s loyal customer base. Thus, picking the Racing 93, another icon from the Equipment family, for their first collaborative project with adidas was an easy, an almost obvious choice.

The Racing 93 by itself is an eye-catching silhouette with an accentuated lacing system that acts as external stabilizer. Instead of blending it in subtly with the overall appearance of their model, OVERKILL emphasized this element even further. By setting it in black/reflective-grey they created a stark contrast to the shoe’s beige-colored nylon upper. This main tint is a direct reference to the standardized finish on German Taxis. As the preferred method of transportation they play an integral role in offering a comfortable commute through Berlin’s bustling nightlife, even more so during the colder months lying ahead.

Looking closer at the details such as the grey speckled sole, the red highlight on the heel and the yellow tag on the tongue, it becomes obvious that OVERKILL managed to deliver a complete picture for their homage: grey tarmac, red tail-light, and yellow Taxi sign on top. The finish is as premium and well-balanced as expected on this shoe. Soft black leather, another contrasting detail, is used for the liner while beige suede on toecap and heel as well as tonal laces round off this execution.

On October 31st the adidas Consortium Equipment Racing 93 OVERKILL will be released at OVERKILL in Berlin as a special pack. It includes a ltd. edition aluminium shoebox, air freshener, keyring, and stickers and retails at 140 €.

The global release of the regular edition will follow at No.42 Paris, No.74 Berlin and selected Consortium retailers on November 7th.

RRP OVERKILL ltd. edition pack: 140 €

RRP regular edition: 130 €

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Tags: adidas Consortium, Berlin, Equipment Racing 93, Overkill

adidas Originals Consortium UNDFTD x Maharishi

Thursday, 27.11.2014 | posted in All, Products | no comments

adidas Originals is partnering with UNDEFEATED, one of the world’s top sneaker boutiques, and Maharishi, the most renowned and influential street wear brand in the UK, to launch an exclusive collection.
The collection includes two sneakers, the Jabbar Hi and ZX 5000, and one limited edition t-shirt. The sneakers feature the unique Disruptive Court Print designed by UNDFTD/MHI. The striking printed details, finished in high quality executions, make this a unique and unexpected offering.

The adidas Originals Consortium UNDFTD x Maharishi Jabbar Hi, ZX 5000 and the exclusive T-Shirt will be releasing on December 13th at No74 Berlin, No42 Paris and select retailers worldwide

 

 

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Tags: adidas, adidas Originals, Berlin, Consortium, Maharishi, no74, UNDFTD

No74 presents the Book Release of Quote’s Archive

Tuesday, 21.10.2014 | no comments

No74 presents the official book release of “quote’s archive – illustrated by peter o’toole”.

In addition, the ZX420 Quotoole sneaker will have its world debut.

Both the artist and the sneaker collector will be present.

Join us for an evening of food, drinks and celebration at No74 at 5:00 PM on October 25th, 2014.

No74 Berlin
Torstrasse 74
10119 Berlin

Drinks will be provided by Schultheiss Pilsener and Jägermeister.

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Tags: adidas, Berlin, Book, no74, Quote, Sneaker

+o– Rocket Boost HC

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The adidas +o– collection is a capsule of technical garments for life in the city. The products are developed function-first, with urban exploration as its key motivation.

In cold conditions, the high-cut winter run +o– Rocket Boost HC boot remains warm and strong with an insulated Climaheat interior, energy-returning boost midsole, a rugged outsole grip and a shielding upper.

The  +o– Rocket Boost HC will launch on October 24th at No74 Berlin, No42 Paris and select adidas boutiques.

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Tags: +o– Rocket Boost HC, Berlin, boost, no74

adidas Originals = Pharrell Williams TENNIS inspired Luxury Track Tops

Tuesday, 14.10.2014 | posted in All, Products | no comments

As part of the long-term partnership with musician and creative force Pharrell Williams, a series of limited edition items from adidas’ collection of classic designs is being released.

The `Tennis Pack´ features three perforated leather Superstar Track Jackets which come in red, green and white. Pharrell Williams creates the ultimate mash-up for the ‘Tennis Pack’, remixing an iconic jacket in his signature style. He pulled the Superstar Track Jacket from the adidas archives and re-imagined it, in micro-perforated Nappa leather finished with bright white leather 3-Stripes. With its slight crop, updated sleeves, and bomber cut, the fit makes old-school all-new.

Available from Saturday, October 18th at select sneaker boutiques and concept stores globally as well as in adidas Originals flagship stores.

The collaboration between adidas and Pharrell Williams is built on a street style aesthetic, boosted by a vibrant sense of optimism and equality.

These same principles inspired the campaign that will introduce the collaboration to the world with the next product release to be released October 28th and in-store November 1st.

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Tags: adidas = PHARRELL WILLIAMS, Berlin, no74, Tennis Pack

adidas Consortium ZX 550 OG

Tuesday, 7.10.2014 | posted in All, Products | 2 comments

For Fall / Winter 2014, Consortium release a one-to-one reissue of the original ZX 550, a shoe that has sadly been missing from adidas’s own archive so far.

Ensuring the shoe is treated with the utmost respect, this version stays true to the 1986 original in every detail – from the colourway and materials used to the unique outsole construction. A combination of mesh, synthetic suede, and leather is expertly executed in black, grey, white and flashes of red on the upper; whilst the model’s distinctive midsole is delivered in black-and-white.

In order that the ZX550 could be brought back to life as close as possible to the original, the Consortium design team were lucky enough to borrow an OG model from London based collector Robert Brooks, who first refreshed the silhouette last year as his contribution to the highly limited adidas Collectors Project.

ZX550 OG is released October 11 and available at No74 Berlin, No 42 Paris and from Consortium partner stores worldwide.

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Tags: adidas, Berlin, Consortium, No42, no74, ZX 550 OG

adidas Primeknit Pure BOOST

Tuesday, 26.08.2014 | no comments

Check out the new Primeknit Pure BOOST making its debut in the Consortium collection for FW14. This sleek sneaker combines staples of adidas style and design with cutting edge running technology to create a sneaker that’s as suited for being racy as it is for racing.

For this Consortium edition of the Primeknit Pure BOOST, the 3-Stripes brand releases two colourways in an edit that offers understated elegance. Firstly, an all black upper, white tooling and heel tab, along with speckled laces, culminates in a shoe that is contemporary by nature. A second colourway of grey, white and red is inspired by one of adidas’ most loved archive runners, the ZX 500.

Available on September 6th at No74 and other Consortium retailers worldwide.

 

 

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Tags: adidas, Berlin, boost, Consortium, no74, Primknit

Innervisions ‘Lost In A Moment’ makes summer’s last dance feel like forever

Monday, 25.08.2014 | posted in Events, General | no comments

As the fleeting final days of summer pass before our eyes, we prepare for the oncoming roar of another winters bear. No stress though, before we exchange our beach towels and shorts for long underwear it’s time to have one last hoorah in the warm embrace of the summer sun, and INNERVISIONS ‘Lost In A Moment‘  open air on Sunday, August 31st promises to be the biggest hoorah of all!

 

If you don’t have a ticket already fear not, you can still get tickets at No74 while supplies last, and receive a free INNERVISIONS T-shirt with your purchase.

 

Date: Sunday, 31 August 2014, 12:00 – 22:00

Line Up: Dixon, Ame, Henrik Schwarz and many more

Location: Schönholzer Heide, Berlin

Tickets @ No74: 23,-€

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Tags: adidas, Berlin, INNERVISIONS, Lost In A Moment, no74, Open Air

No74

Torstraße 74
10119 Berlin
Germany

Mon–Sat
12.00pm – 8.00pm

+49 30 53062513

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no74

Torstraße 74
10119 Berlin
Germany

Mon-Sat
12.00pm - 8.00pm

+49 30 53062513

no6

Newburgh Street 6
London WC1 7RO
United Kingdom

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10.30am - 6.30pm

Sun
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+44 207 7349976

no42

42 Rue de Sévigné
75003 Paris
France

Mon-Sat
11.00am - 7.00pm

+33 144 617811

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