For FW13, adidas brings a streamlined and lifestyle focused collection of
shoes for limited distribution with two silhouettes, the Energy boost Pure and marathon winning model adizero adios boost
Pure. Whilst still containing the high tech materials and properties of the originals, it’s the extra details – from gunmetal
3-Stripes to suede overlays and reflective heel mesh – that give it an edge.
The collection will feature both men’s and women’s versions in two exclusive colour directions: black on black for a timeless
premium feel, and earthy beige tones that hint at urban landscapes and natural earth elements. Subtle pops of colour and
extra laces add interest to each of the exclusive colourways across all models.
The boost Pure collection will be available in limited quantities from September 7 at No6 London, No74 Berlin
and No42 Paris, as well as at selected fashion retailers worldwide.