Shanghai, May 2016
This spring, the Consortium Tour heads east with Edison Chen stepping up for the first Asian edition and rework of the Stan Smith.
Edison Chen’s career spans music, film, and style. Alongside creative partner Kevin Poon he is the co-founder of CLOT, the team behind JUICE, a succession of stores across Hong Kong, Taipei and mainland China. The seven JUICE stores are immaculate retail spaces: concrete floors, natural woods, metals, and occasional flashes of natural greens from plant life; tranquil havens amid concrete metropolises.
It is these stores that have provided the inspiration for Edison’s design. The JUICE Stan Smith is a 2016 twist on the quintessential tennis-turned-lifestyle sneaker: clean grey, subtle chrome eyelets with forest green detailing. Understated but fresh, the contrasting natural and man-made tones which serve as reference to the interiors found in JUICE’s retail spaces.
More globally, the JUICE Stan Smith is a shoe perfectly suited for the season, arriving at a time of year when green shoots begin to emerge after months of grey. JUICE are sharing some Asian green with the world.
This juxtaposition of the organic and the inorganic dominates East Asia. Home to over 1.5 billion people, its multiple megacities – powerhouses in industry and commerce – sprawl across land, but East Asia is also the location of the world’s oldest rainforest and has the planet’s most diverse range of flora. This blend of natural and non-natural is influence behind this collaboration.
As a framework and visual representation for this concept, an elaborate floral installation will be set up to celebrate the launch of JUICE’s Stan Smith at their Shanghai and Hong Kong locations on May 21st.
May, 21st 2016 at all JUICE locations and via store.clot.com.
May, 28th 2016 at No.42 Paris, No.74 Berlin & global Consortium accounts.
Retail Price: 150 €