This year’s velothon once again saw the rise of the No74 Torstrasse Team – with about 30 riders.
Here are a few impressions from the day of the race!
Watch out for more, later this week!
Tuesday, 11.06.2013 | posted in All, Events | no comments
This year’s velothon once again saw the rise of the No74 Torstrasse Team – with about 30 riders.
Here are a few impressions from the day of the race!
Watch out for more, later this week!
Thursday, 6.06.2013 | posted in All, Events | no comments
Yesterday we celebrated the release of the exclusive adidas x Terranova Painkiller Package in and around No74.
Over some cold drinks and with music by Terranova we enjoyed the limited edition summer days.
Thanks everybody for stopping by and see you very soon on Torstrasse!
Your No74 Team
PS: The Sweatshirt is already sold out, hurry up to get the T-Shirt with the artwork by Berlin artist Marc Brandenburg!
Wednesday, 5.06.2013 | posted in Events | no comments
The time has come once again for us to take to our saddles, gear up, and hit the roads of Berlin.
Join us at No74 to watch our riders zip by, and to congratulate them after crossing the finish line.
Riders start at 8:00
Cheering and Congratulating at No74 starts at 10:00
Monday, 3.06.2013 | posted in All, Events | no comments
adidas and Kompakt Records are proud to announce the release of the new adidas x Terranova – Painkiller Package – an exclusive product release for the Terranova “Painkiller” EP, presented by the brands with the three stripes. The package contains a limited edition sweatshirt bearing the EP’s cover artwork by Berlin artist Marc Brandenburg and a limited edition pressing of the “Painkiller”, featuring an additional unreleased track.
This one of a kind package will only be available from the 5th of June onwards at No74 Berlin, with further releases across Europe in the following months.
“Painkiller” is a densely textured collection of highly addictive floor tunes and the latest chapter in Terranova’s ongoing house saga. Bringing together the extraordinary voicework of BONHOMME aka WHOMADEWHO’s Tomas Hoffding and French DJ legend JENNIFER CARDINI, “Painkiller” lives up to Terranova’s firmly rooted escapist tradition of house narrators.
Berlin native and long time friend of DJ Fetisch (forming the duo Terranova together with &ME), Marc Brandenburg contributes by offering a cover design that draws from an ambivalent tale of the melancholic, loss and hopeful discovery without falling prey to shallow enthusiasm, a quality that seems to permeate Berlin and its many layers.
Join us for the release of this limited edition package at No74 on June, 5th. Meet us there at 7pm for some drinks and enjoy a special showcase by Terranova (Kompakt).
Looking forward to seeing you there!
Wednesday, 29.05.2013 | posted in All, Products | no comments
In 1969, when the Superstar was first unleashed, New York was beginning to establish itself as the epicentre of graffiti culture. As the volume, detail and size of graffiti tags grew over the subsequent decade-and-ahalf, so did the status of these low top versions of the Pro Model basketball shoe.
The Superstar, the first ever leather low tops, was originally championed solely by top-level ball players but this iconic shell toe shoe eventually transcended the court, making its way onto the streets and becoming an inherent and vital part of youth culture. In the early 80s, the worlds of grafitti and hip-hop, both with strong foundations in the Bronx, began to become intertwined as they both started to make mainstream waves. The shoe of choice for many of the major protagonists of these NY-based movements? The Superstar.
Available from June 8th at No6 London, No74 Berlin and select Consortium retailers.
Wednesday, 15.05.2013 | posted in All, Products | no comments
adidas’ strong connection to Boston goes way back. The model has undergone a number of transformations over the years, playing around with materials, colours, shapes, even introducing outdoor elements into the mix. However, for spring/summer 2013, Consortium recognises its legendary archive form, bringing it back with a one-to-one reissue, along with a second colourway inspired by the Boston Marathon’s event organiser, the Boston Athletics Association. Like its predecessor, the shoes feature soft vintage suede and classic mesh combined with leather 3-Stripes, a distinctive graphic midsole and eye-stay detail at the top of the laces with a ghilly lacing system.
The shoe will be available in two colorways from May 18th at No6 London, No42 Paris, No74 Berlin and select Consortium retailers worldwide.
Friday, 19.04.2013 | posted in Events | no comments
Yesterday we invited our friends to join us at No74 to celebrate the release of our T-shirt collaboration with Haw-Lin & Ignant! Also we’ve had some support from our friend Ramon Haindl with the lookbook imagery for the project!
With some drinks and music by dt64 we celebrated not only the IGNANT x Haw-lin x No74 Berlin Shirt Release but also the official opening of the T-shirt season.
Thank you all for a lovely evening and see you soon.
Get yourself one of the unique T-Shirts for 39 EUR at No74.
Thursday, 18.04.2013 | posted in Events, Products | no comments
We’re happy to present and be a part of the second installment of the Ignant t-shirt series at No74 tonite
A collaborative effort of Ignant, Haw-lin Services and No74 Berlin as well as Ramon Haindl, who translated the timeless design into pictures, creating a sleek lookbook for the collection.
Stop by!
T-shirt season has started!
Tuesday, 16.04.2013 | posted in All, Products | no comments
Due to the terrible events at the Boston Marathon the planned launch of the Consortium Boston OG pack has been postponed to May 18th (all Consortium doors and icon stores)
‘We are shocked by the terrible news coming out of Boston and have decided to postpone the launch of the Consortium Boston OG pack. Our hearts and prayers go out to the runners, spectators and everyone effected by the terrible events that took place during the Boston Marathon.’
The wait was well worth it.
On Saturday the whole crowd in front of No74 got a pair of the long desired adidas Consortium Bape x Undftd Set.
The ZX 5000 was sold out after a few minutes! 9 pairs of the Campus are still available.
Hurry up!

Newburgh Street 6
London WC1 7RO
United Kingdom
Mon-Sat
10.30am - 6.30pm
Sun
12.00pm - 5.00pm
+44 207 7349976
Email
© 2013 adidas Group