Located on Torstrasse 74, in Berlin´s area on the rise, No74 has been the initiator of the progression of this formerly neglected and off-the-track district. ‘Torstrasse’ is quickly developing into Berlin’s centre of cool, with up-to-the-minute boutiques, striking galleries, hidden bars and glam restaurants as well as secret locations yet to be discovered.
With its combined retail, exhibition- and event space, No74 illustrates the density of present Berlin. In the previous 3 years the store hosted installations with such diverse collaborators as 032c, Uslu Airlines, Fantastic Man and Cookies, attentively followed by a prime international crowd.
No74 features an exclusive selection of footwear, apparel and accessories of various adidas brands such as Y-3, adidas SLVR, adidas by Stella McCartney, Sports Performance as well as adidas Originals with its sub-brands ObyO in cooperation with David Beckham/James Bond and Jeremy Scott, adidas Ransom and various limited sneaker releases from adidas Originals.