Since its opening in 2008, No74 – adidas’ first select store worldwide – has established itself as a leading-edge spot and go-to venue for statement fashion, essential sportswear and chic design.
Located on Torstrasse 74, in the heart of Berlin’s fashion and culture area, No74 has been helping redefine this once neglected district that might have been described as being off-the-beaten path not so long ago. ‘Torstrasse’ has since developed into the main stage for cool in Berlin, hosting a wide range of up-to-the-minute boutiques, galleries, bars, and high end restaurants for the cities growing taste for the culinary arts.
With its commitment towards innovation and community, No74 illustrates the diversity of fresh ideas found in Berlin today. In the five years since its opening the store has hosted installations and limited edition collections with such diverse collaborators as 032c, Uslu Airlines, Cookies, and more recently IGNANT, Haw-Lin, and Terranova. The stores events and collaborations have garnered strong local and international following which prove that No74 is one of the leading figures in design, fashion, and trend culture today.
This same level of commitment towards high end culture can be found at No74’s sister store, No42 in Paris which opened recently in 2013. Both locations share a common philosophy of providing the latest in design, as well as being sponsors and promoters for cultural exchange in their local communities.
No74 features an exclusive selection of footwear, apparel and accessories by the adidas brands Y-3, adidas by Stella McCartney and Sports Performance as well as adidas Originals and its cooperations with Jeremy Scott, Pharrell Williams, Mary Katrantzou, Kazuki and Neighborhood. Also included are the adidas Consortium limited edition sneaker range, and more recently adidas by Raf Simons, adidas by Rick Owens and Yeezy Season 1.